{"id":6983,"date":"2020-09-09T15:52:30","date_gmt":"2020-09-09T13:52:30","guid":{"rendered":"https:\/\/datanamixdev.wpengine.com\/?p=6983"},"modified":"2023-09-21T13:51:59","modified_gmt":"2023-09-21T11:51:59","slug":"facial-recognition-at-height-of-efficiency","status":"publish","type":"post","link":"https:\/\/www.datanamix.com\/media\/2020\/09\/09\/facial-recognition-at-height-of-efficiency\/","title":{"rendered":"Facial recognition at the height of efficiency"},"content":{"rendered":"\n<p><em>The technology behind facial recognition originated over 50 years ago. Today, facial recognition is one of the most accurate and invaluable authentication tools around.<\/em><\/p>\n\n\n\n<p>Over half a century ago, a little-known trio of computer scientists debuted a proof of concept for what has become one of the most effective, multipurpose biometric technologies today \u2013 facial recognition.<\/p>\n\n\n\n<p>And even though Woody Bledsoe, Helen Chan Wolf and Charles Bisson were limited by the technological resources available to them at the time, their work was \u2013 and still is \u2013 considered hugely innovative and valuable.<\/p>\n\n\n\n<p>Indeed, their research paved the way for the facial recognition technology we now know so well and use so widely, with all its versatility, impressive accuracy, and automatic authentication capabilities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-very-versatile\">Very versatile <\/h2>\n\n\n\n<p>Today, facial recognition technology is powerful and universal. It comes into play every time Facebook auto tags you in a photo, every time you unlock an electronic device with your face or pass through certain border posts.<\/p>\n\n\n\n<p>It has also been used very successfully to help <a href=\"https:\/\/www.independent.co.uk\/life-style\/gadgets-and-tech\/news\/india-police-missing-children-facial-recognition-tech-trace-find-reunite-a8320406.html\" target=\"_blank\" rel=\"noreferrer noopener\">find missing children<\/a> and to <a href=\"https:\/\/vimeo.com\/337777339?utm_campaign=5370367&amp;utm_source=affiliate&amp;utm_channel=affiliate&amp;cjevent=e94fb4f3f0ed11ea831902670a18050d\">monitor potential threats<\/a> at public places like schools. And if that wasn\u2019t enough to prove its versatility, facial recognition is even being used for eerily personal live <a href=\"https:\/\/www.businessnewsdaily.com\/15213-walgreens-facial-recognition.html\">advertising<\/a> and, bizarrely, as a <a href=\"https:\/\/sea.mashable.com\/article\/1621\/china-is-installing-facial-recognition-toilet-paper-dispensers-in-public-restrooms\">toilet paper theft prevention tool<\/a>.<\/p>\n\n\n\n<p>At pbVerify, it is the dual verification aspect of facial recognition that we are invested in. Essentially, facial recognition is the process of verifying the identity of a person by using their face. It captures, analyses, and compares patterns based on individuals\u2019 facial details. There are two parts to facial recognition verification: identification, which answers the question \u201c<em>Who are you?<\/em>\u201d and authentication, which answers the question \u201c<em>Are you really who you say you are?<\/em>\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-superior-and-certified\">Superior and certified<\/h2>\n\n\n\n<p>And to deliver the best possible verification services to our customers, we use only the best, state-of-the-art liveness detection and face authentication software from FaceTec.<\/p>\n\n\n\n<p>The only face authenticator to attain Level 1 &amp; Level 2 Certifications in NIST\/NVLAP-certified Presentation Attack Detection (PAD) tests, <a href=\"https:\/\/www.facetec.com\/\">FaceTec<\/a> is also the world\u2019s only biometric security company with an ongoing Spoof Bounty program.<\/p>\n\n\n\n<p>And when it comes to 3D biometrics, FaceTec\u2019s 3D Face Matcher is deemed the world\u2019s best, with a 3D Face Matching rate at 1-in-12.8 million FAR (False Acceptance Rate) at less than 1% FRR (False Rejection Rate).<\/p>\n\n\n\n<p>Using this remarkable software, pbVerify offers the following API services, which are central to <a href=\"https:\/\/www.datanamix.com\/kyc\/\">KYC (Know Your Customer) compliance<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Liveness Checks:<\/strong> Produces a 3D map of an individual\u2019s face and verifies whether the individual is alive.<\/li><li><strong>Enrolment (get\/delete):<\/strong> Enrols a person by doing a liveness check and saving their 3D face map. When the same person needs to re-enter or gain access (physical or logical), the 3D facial scan is compared to the 3D face map on file and entry is granted or denied.<\/li><li><strong>Match 3D to 3D:<\/strong> Matches your 3D face map to another 3D face map.<\/li><li><strong>Photo ID Match:<\/strong> Carries out a liveness check andmatches a 3D face map to a 2D image (passport or ID photo).<\/li><\/ol>\n\n\n\n<p>It\u2019s been a long journey, peppered with all the usual trial and error and cynicism, but facial recognition has advanced to the point where we can authenticate individuals with jaw-dropping accuracy, rule out bad actors and negate deepfakes. Thanks, Bledsoe and co.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2d-vs-3d\">2D vs 3D<\/h2>\n\n\n\n<p>While there are many platforms that offer 2D face recognition, this does not provide the accuracy needed for face authentication. This is because there is too much variability and overlapping similarity in human faces to achieve a high enough FAR (False Accept Rate) when they are flattened from 3D to 2D.&nbsp;<\/p>\n\n\n\n<p>FaceTec CEO Kevin Alan Tussy notes, \u201c2D Liveness and Matching will never be as robust as 3D because there\u2019s not nearly as much data in a 2D photo as in a 3D FaceMap. But 2D Liveness Detection can still have a place in your biometric security plan.&#8221;<\/p>\n\n\n\n<p>Last week, FaceTec <a href=\"https:\/\/www.prweb.com\/releases\/facetec_announces_unlimited_2d_liveness_checks_free_of_charge\/prweb17367469.htm\">announced<\/a> it would offer free unlimited 2D liveness checks for all customers and partners. \u201cFree 2D Liveness will help provide a layer of security to those who aren\u2019t using any Liveness, and will allow us to educate about remote onboarding and authentication scenarios that require our more advanced 3D Liveness technology,\u201d says Tussy.<\/p>\n\n\n\n<p><em>Find out more about FaceTec\u2019s 3D Face Authentication Platform watch <\/em><a href=\"https:\/\/www.youtube.com\/watch?v=uBrky5_g0-w&amp;feature=youtu.be\"><em>this video<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>To find out how pbVerify can assist you with watertight authentication for your business\u2019s compliance using FaceTec\u2019s leading software , call us on (0)10 300 4898&nbsp; or email <\/em><a href=\"mailto:support@pbverify.co.za\"><em>support@pbverify.co.za<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><strong>REFERENCES<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><a href=\"https:\/\/www.facetec.com\/\">Facetec.com<\/a><\/li><li>pbVerify.co.za &#8211; <a href=\"https:\/\/www.datanamix.com\/pbverifys-3d-liveness-service-enables-contactless-biometric-customer-verification\/\">pbVerify&#8217;s 3D liveness service enables contactless biometric customer verification<\/a><\/li><li>Wikipedia &#8211; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Facial_recognition_system\">Facial recognition system<\/a><\/li><li>Wikipedia &#8211; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Woody_Bledsoe\">Woody Bledsoe<\/a><\/li><li>Wikipedia &#8211; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Helen_Chan_Wolf\">Helen Chan Wolf<\/a><\/li><li>Wired &#8211; <a href=\"\/Users\/Bonniev\/Documents\/9.%20SEPTEMBER%202020\/SEPTEMBER%202020%20BLOGS\/The%20Secret%20History%20of%20Facial%20Recognition\">The secret history of facial recognition<\/a><\/li><li>Techopedia &#8211; <a href=\"https:\/\/www.techopedia.com\/definition\/32071\/facial-recognition\">What does Facial Recognition mean?<\/a><\/li><li>The Independent &#8211; <a href=\"https:\/\/www.independent.co.uk\/life-style\/gadgets-and-tech\/news\/india-police-missing-children-facial-recognition-tech-trace-find-reunite-a8320406.html\">Indian police trace 3000 missing children in just four days using facial recognition technology<\/a><\/li><li>Business Insider &#8211; <a href=\"https:\/\/www.businessinsider.com\/how-police-use-tech-facial-recognition-ai-drones-2019-10?IR=T\">How police are using technology like drones and facial recognition to monitor protests and track people across the US<\/a><\/li><li>Business News Daily &#8211; <a href=\"https:\/\/www.businessnewsdaily.com\/15213-walgreens-facial-recognition.html\">Facial recognition advertising: The new way to target ads at consumers<\/a><\/li><li>Vimeo &#8211; <a href=\"https:\/\/vimeo.com\/337777339?utm_campaign=5370367&amp;utm_source=affiliate&amp;utm_channel=affiliate&amp;cjevent=e94fb4f3f0ed11ea831902670a18050d\">Panasonic Denver School case study<\/a><\/li><li>Mashable SE Asia &#8211; <a href=\"https:\/\/sea.mashable.com\/article\/1621\/china-is-installing-facial-recognition-toilet-paper-dispensers-in-public-restrooms\">China is installing facial recognition toilet paper dispensers in public restrooms<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Today, facial recognition technology is powerful and universal. It comes into play every time Facebook auto tags you in a photo, every time you unlock an electronic device with your face or pass through certain border posts.<\/p>\n","protected":false},"author":18,"featured_media":8692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[21,22,23,24,25,26,27,15,28],"class_list":["post-6983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datanamix-news","tag-3d-facemap","tag-facetec","tag-facial-authentication","tag-facial-biometrics","tag-facial-identification","tag-facial-recognition","tag-helen-chan-wolf","tag-pbverify","tag-woody-bledsoe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facial recognition at the height of efficiency - Datanamix - News and Blog Media<\/title>\n<meta name=\"description\" content=\"Facial recognition technology has come a long way since its debut in 1964. 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